A UI/UX redesign for Metro Truck Driving School, an award-winning Ontario truck driving school with 30 years of experience, making it simple for new drivers to find the right licence course and apply online.
Metro Truck Driving School wanted a website that answers a new driver’s first questions straight away: AZ or DZ, how long does training take, what does it cost and when does the next class start?
We mapped how students choose a school, then designed a bold, image-led site around that journey, with a course finder right under the hero where anyone can pick a course, truck, date and time and apply in one step.
Course details, fees and class dates were spread across different pages, so most students phoned the office just to ask what a licence would cost and when the next class started. There was no way to apply online, and the old site was hard to use on a phone, where most students were looking.
We designed a “Find Your Drive Course” form right under the hero, course pages that answer the common questions in one place, and an apply flow where students pick a course, truck, date and time in under a minute, all in a mobile-first layout.
12 student interviews, talks with instructors and office staff, and a review of five Ontario truck schools.
Student personas, user journeys and a new information architecture for courses.
Low-fidelity layouts for the home page, course pages and the apply flow.
High-fidelity screens and a reusable design system of colours, type and components.
A clickable prototype, usability testing with students and developer-ready specs.
Daniel Singh, 29 · Warehouse associate
“I just wanted to know the fee and when the next class starts. I had to call three times.”
9 of the 12 students we spoke to compared fees and course length before anything else.
Most calls to the office were the same three questions: fees, class dates and funding.
78% of visits to the old site came from phones, often during a break at work.
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Tools used
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